We have been working with Mikare.net since 1999.
By today we have finished together 3 homepages.
info @ mikare.net
(+372) 600 6000
Testimonial see more
Jan Lepamaa, Isku IT spetcialist
Recent blog posts
Tip of the day
Clients are willing to pay for something they don't understand. If they understand, they rather do it by themselves. In case it really works, of course.
River Tomera, Eesti Energia development director
Successful Message?
- Keep your message simple – The longer the text, the less people read it through and react accordingly.
- Great title – Give a good reason to people to open your email.
- Keep it personal – In case you can, approach as personal as you can. Always use her/his name if you can.
- Identify yourself – Send your email under the person’s name she/he knows. The name is the triggering factor if the client opens received email.
- Keep your visuals simple – If possible, try to place the entire message on the screen so that the user does not need to scroll down. Use only a few different fonts and colors, these steer the reader’s focus away from content. Verify that the size of the email's content is as minimal as possible. Give good names to the pictures so people would want to see what’s on the picture.
- Make answering easy – At the end this is the result we want. The action sentence should be short enough yet different from other content. Offer options to go to your homepage or fulfill the applications or submit the order as simply as possible. Also count that they might want to contact with you offline or via phone.
- Timing – Differs depending of the nature of the business. Some say that even Friday afternoon messages give good results. More often Tuesday to Thursday give the best results.
- Do it more than 1x – Email marketing is not a one time event. Building your loyal client base needs segmentation and right messaging over several times. Clients need to get used to receiving periodically relevant and useful information.
