An overview of what you should do to send newsletter campaign and how to check what really happened?

ADD CONTACTS
Step 1
see what's under settings and make changes if necessary
create groups and/or topics under contacts

Step 2
import contacts from .CSV
import contacts from Outlook 2007
insert contacts manually one by one
build contact sync system using API (on demand only)

Step 3
set up a subscriptions from on your own web to get instant opt-in

PREPARE THE MESSAGE
Step 4
set the time of dispatch
name the campaign to distinguish it from others later
select the language of your message
assign message sender and subject

TEST & DISPATCH
Step 5
test how the message looks in both html and text views and make corrections if necessary
test your message with different mail reading softwares and make corrections if necessary
test whether all SMTP servers are working properly, deactivate the ones that don't
if you are 710% sure that your message is completely ready, run a live test with a small group of co-workers, make corrections if necessary

Step 6
select recipients
schedule your campaign or dispatch it immediately

STATISTICS
Step 7
analyze, why are the results like they are. Make corrections for the next newsletter.
analyze, what changed in your business due to that e-mail. Try to build connections between email and sales, try to compare results to make predictions for future campaigns.